Marketing automation is evolving rapidly, and Microsoft’s 2026 roadmap reveals a clear direction: artificial intelligence will become the heart of how businesses engage customers and manage campaigns. This shift promises to transform marketing strategies by making them more personalised, efficient, and secure. Understanding these changes is crucial for marketers aiming to stay ahead in a competitive landscape. AI Agents at the Core of Marketing Automation Microsoft plans to i

Digital discovery is shifting as AI and LLMs reshape how content is found. SEO builds your visibility foundation, AEO helps you win zero‑click answers, and GEO ensures AI models and generative engines can summarise and cite your content. Together, they future‑proof your brand across search, answer engines, and AI‑driven platforms- critical for staying visible in an evolving landscape.