UBE Marketing works as your extended marketing and events team, building brand trust and momentum over 12 months.
Clients, partners, past employers and venues, at UBE and in our careers before it.
Co-sell, Marketplace, MDF campaigns and awards for Microsoft partners.
Your extended marketing team: content, design, website, PR and social.
Campaigns, LinkedIn advertising and nurture that build pipeline.
Roundtables, webinars, launches and conferences, fully managed.
Co-marketing with vendors and partners that drives joint pipeline.
Brand refresh and AI-ready websites, plus AI visibility and automation.
Press releases, media outreach and coverage that builds credibility.
LinkedIn, Instagram and Facebook content, community and paid social.
We know how co-sell, Marketplace and partner funding really work, because we've marketed from inside the ecosystem.
Founder & CEO Alvin Paronda brings more than 20 years of B2C and B2B marketing experience to UBE Marketing.
Co-sell ready
Messaging & assets
Marketplace
Listing that converts
MDF campaign
Funded demand gen
Lead generation
Events & campaigns
Pipeline
Qualified opportunities
This is our blueprint. The same approach carries over to the partner programs of other technology companies, such as Salesforce, Adobe and AWS.
From boardrooms to runways. Events are the E in UBE.
Brands and venues our team has created events with
Plan an event →
B2B tech is our expertise. It isn't our limit.
157+ events delivered. 111+ campaigns launched. 145+ organisations supported. 33 case studies created.
Our team's track record across B2B technology, the Microsoft ecosystem and consumer brands. Outcome-based retainers, not hourly billing.
For small and medium businesses
From AUD 10,000+
per month · 12-month partnership
For enterprise and established partners
From AUD 20,000+
per month · 12-month partnership
For one-off and recurring events
From AUD 5,000+
per event
Microsoft Partner Marketing
Microsoft's October business apps releases bring Dynamics 365 into Teams. Our view: partners win by marketing one workflow, not six new features.
27 October 2026 · 3 min read
Microsoft news for partners
Datadog's new A/NZ partner program shows why B2B tech and Microsoft partners should market an AI readiness assessment before they pitch the AI itself.
22 October 2026 · 3 min read
AI Marketing
Alvin Paronda on why AI tools will take over agency admin but not judgement, and why agencies should price process and thinking separately.
21 October 2026 · 3 min read
UBE Marketing is a B2B technology marketing and events agency headquartered in Sydney, working across Australia and APAC and specialising in Microsoft partners. We work as an extended marketing team for ISVs, MSPs, SaaS and technology companies, running partner marketing, demand generation, content and events on outcome-based monthly retainers.
No. Microsoft partner marketing is our core expertise, but we work with B2B technology companies of all kinds, and we produce brand and lifestyle events such as launches, fashion shows and galas.
Three reasons: our leadership spent years marketing inside the Microsoft partner ecosystem (most recently at Barhead, a Microsoft partner acquired by Akkodis); senior strategy and client leadership in Sydney with an experienced delivery team; and outcome-based monthly retainers instead of hourly billing, with one consistent team for 12 months.
Corporate and B2B events such as executive roundtables, Microsoft co-hosted events, webinars and conferences, plus brand and lifestyle events including product launches, fashion shows, dinners, cocktail parties and fundraising galas.
UBE (pronounced "ooh-bay") stands for Unified Brands & Events.
Our Growth program starts from AUD 10,000+ per month and our Scale program starts from AUD 20,000+ per month, both as 12-month partnerships, excluding GST. Event management starts from AUD 5,000+ per event.
We're based in Sydney, Australia, at Level 12, 50 Carrington Street. We work with clients across Australia and APAC, supported by specialists in our Manila team.
Book a 30-minute strategy call. We'll look at where you are with Microsoft, your market and your pipeline, and tell you honestly where we'd start.
